What is Plan B again? Plan B is the most commonly prescribed emergency contraceptive on the market. It was designed and marketed by Barr Laboratories to meet a demand for a simple, effective, safe, and relatively side-effect-free alternative to previous versions of the morning after pill. Only recently the FDA approved its sale over the counter to people under 17.
This new announcement is a good thing if it results in less expensive alternatives to the brand name. In my experience the $35 cost of Plan B can be a stumbling block for teens who need to pay out of pocket in order to protect their privacy( I always warn my patients that insurance companies do not seem to follow the same ethics about confidentiality that the medical profession does and if their privacy is paramount, they need to fork over the cash for their Plan B).
We owe a debt of gratitude to Women's Capital Corporation and Barr Laboratories for the enormous effort and investment they put into developing this product and working to acheive its FDA approval for over the counter use for teens. Hooray!